BUY BOOK

October 12th | 2pm CST

7 Rules of Self-Reliance | Maha Abouelenein

We kindly request that if you would like your book signed, it must be purchased at Barbara’s Bookstore. To ensure a smooth and efficient signing process, please present your receipt as proof of purchase.

ABOUT THE BOOK

Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset—yourself—to achieve your dreams and beyond.

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option – it’s a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals.

In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance. Inspired by her father’s teachings, Abouelenein encapsulates the essence of self-reliance through personal anecdotes, professional encounters, and a step-by-step playbook that delves into essential practices such as embracing a growth mindset, being a value creator, and reputation management in the digital age. Each chapter unfolds one of her seven transformative lessons that are not only practical but also deeply empowering.

This book isn’t just about personal growth; it’s about creating and seizing oportunities without waiting for permission from others. With the creator economy booming and more individuals turning to side hustles and self-employment, Abouelenein’s insights are timely and relevant. She demonstrates how self-reliance—rooted in self-confidence, self-worth, and the courage to believe in oneself can transform challenges into stepping stones and aspirations into achievements.

Whether you’re launching a business, pivoting in your career, or seeking personal fulfillment, 7 Rules of Self-Reliance provides a robust framework for navigating the demands of contemporary life while equipping you with the tools to thrive in today’s AI enhanced, tumultuous landscape.

Published by Penguin Random House/Hay House, 7 Rules of Self-Reliance is available for pre-order now and releases on October 8, 2024.

ABOUT THE AUTHOR

Maha Abouelenein is a strategic communication expert and entrepreneur with more than three decades of experience. As the CEO and Founder of "Digital and Savvy," a global communications consulting firm with offices in the United States and United Arab Emirates, Maha has been instrumental in orchestrating transformations in communication strategies for clients that includes global corporate giants, high-growth startups, sports organizations, top
governments, CEOs and high-net-worth individuals.

With a reputation for delivering results, Maha possesses a unique blend of creative, strategic, and analytical prowess, enabling her to guide projects from inception to execution. Maha is about relationships – building, nurturing, and serving them. She is an advocate of value creation and the pursuit of cultural relevance as the cornerstones of effective storytelling and communications.

Raised and educated in the United States to Egyptian parents, Maha is home in both Western and Arab worlds, offering a global perspective that translates in her work. She serves as a bridge between cultures, providing invaluable support to companies and high-profile executives seeking to navigate business opportunities into the Middle East market, including the UAE, Saudi Arabia, and Egypt. She is active in the tech, sports, entertainment and gaming industries. Maha is an Advisor to LockChain.io and Dynamic Investments, and sits on the Global Board of Directors of the Associated Press.

She handled communications for some of world’s largest tech companies in the Middle East – from Google and Netflix to Udacity and Careem (Uber Middle East) and more. She helped PR Giant Weber Shandwick cement their presence in the Middle East, opening 18 offices in the region and leading the Cairo operation. She supported the largest IPO & the largest acquisition in Egypt’s history at Orascom Telecom. She also supported promotions and sports marketing programs & strategic partnerships for the Olympics, NASCAR, ATP Tennis, Women’s Hockey, and the NFL at consumer product giant General Mills before becoming an entrepreneur.

A sought-after strategist and speaker, Maha takes the stage to share her expertise on personal branding, reputation management, modern communications and the transformational power of storytelling. She was honored as one of the most influential women in Dubai, named one of the most impactful Egyptians, and nominated as of one of Forbes Power Women of the Middle East. In the US, she was named by PR News as one of the Game Changers in the PR Industry, and one of Minnesota’s Leading Women in Business by the Minneapolis/St. Paul Journal.

Maha is the host of the Savvy Talk Podcast, where she engages in thought-provoking
conversations with industry leaders. Maha passionately advocates for the power of storytelling and self-reliance in the modern age, emphasizing personal branding as a transformative pathway to leadership. Maha is a dual citizen, an avid tennis player and resides in Wayzata, Minnesota with her dog Coco.