October 1st | 1 pm CST
Cinderella Didn’t Live Happily Ever After | Anne Beall
102 Hawthorn Center, Vernon Hills IL 60061
ABOUT THE BOOK
Did Cinderella live happily ever after? You might think so until you look more closely at the hidden messages in beloved fairy tales. In this book, fairy tales are analyzed in terms of the underlying messages about marriage, agency, power, suffering, and good versus evil, with a focus on how male and female characters differ in each of these areas. Beall offers a data-driven approach that brings a fresh prospective and provides clear evidence for the hidden messages in these beloved tales. Beall wrote this book after she sought escape in fairy tales following a bad day. As she read the stories, she realized there were consistent themes – most female characters are passive and weak, while male characters are active and powerful. Moreover, powerful men were mostly good, whereas the few powerful woman were often evil. “Men marry up based on their intelligence and feats of bravery, whereas women marry up always because they’re beautiful,” said Beall. “And marriage for female royalty is no picnic— they have little power, are at the mercy of their husbands, and are often attacked by jealous rivals. Given all of these dynamics, I’m pretty sure Cinderella didn’t live happily ever after.” Beall said the end conclusion is not whether fairy tales are good or bad, but rather, what messages they deliver about life, even if unintentionally. She hopes that readers realize that these fairy tales reinforce certain types and attitudes among the two genders. “Fairytales have a profound effect because they include archetypes that influence our thoughts, behaviors, and emotions,” said Beall. “The result is that women may feel powerless, may have unrealistic expectations of romantic relationships, may worry about breaking the rules, and may be overly sensitive to the judgements of others. “ Beall plans to explore these issues in further depth in her next book, tentatively titled Only Prince Charming Gets to Break the Rules: Gender and Rule Violation in Fairy Tales and Life.
ABOUT THE AUTHOR
A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is the author of 10 books in business, gender studies, and mindfulness, including Cinderella Didn’t Live Happily Ever After: The Hidden Messages in Fairy Tales and The Psychology of Gender. Her book Heartfelt Connections was named one of the top 100 Notable Indie books in 2016 by Shelf Unbound, and she has published nearly a dozen business articles in noted journals. Having received her PhD in social psychology from Yale University, Anne resides in Evanston, Illinois and is the founder of the market consultancy company Beall Research.