Loading Events

« All Events

  • This event has passed.

NYTimes’ Ron Lieber Presents a Tuition Road Map for Students and Parents; Moderated by Devorah Heitner

April 27, 2021 @ 6:00 pm - 7:00 pm


  • All registrants receive 10% off book purchase with code ‘EVENT’

Unfamiliar with using Crowdcast? Click GUIDE for new attendees.


An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make

From the popular New York Times “Your Money” columnist and author of the bestselling The Opposite of Spoiled, comes a deeply reported and emotionally honest approach to the biggest financial decision families will ever make: what to pay for college.

“It’s rare for a self-help book to crack our list of recommended titles. But Ron Lieber’s guide to the financial side of higher education, “The Price You Pay for College,” made the cut for a couple of reasons. First, on the face of it, it’s an impressively thorough and genuinely useful manual for people staring up the sheer cliff of college tuition payments. (I am one.) Second, and more relevant for an audience of general readers, it also contains an implicit analysis and critique of higher education as a system, by acknowledging the inequities that exist at every level from recruitment to admissions to financial aid. It’s a how-to book that will also make you think, “But why?”” —New York Times Book Review, Editor’s Choice Review

“A deeply reported, conventional-wisdom-busting guide to a subject that many of even the most financially adept and prepared individuals find terrifying. The book arrives at a moment when families are re-scrutinizing the price schools charge for tuition; how much debt students take on, and what exactly is worth the money and why.” —Town & Country Magazine

“Aims to provide parents and students financing their own way with the information they need to make more informed, financially sound goals and decisions.”  Fortune Magazine

Sending a teenager to a flagship state university for four years of on-campus living costs more than $100,000 in many parts of the United States. Meanwhile, families of freshmen attending scores of selective private colleges will spend triple that―over $300,000. It’s a hard pill to swallow but the cost of college is probably the biggest expense that a family will incur over its lifetime.  Add to this the effects of the COVID-19 crisis on incomes, and the stakes are even higher.

With the same passion, smarts, and humor that infuses his personal finance column in the New York Times, Ron Lieber’s highly anticipated new book, THE PRICE YOU PAY FOR COLLEGE: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, offers families a much-needed guide to help them navigate this difficult and often confusing journey, which has only been compounded by a global pandemic and the resulting chaos in higher education.

Lieber begins by explaining who pays what, and why, and how the financial aid system got so complicated. He also pulls the curtain back on merit aid, a complicated and often opaque form of tuition discounting that most colleges now use to compete with their peers.

While price is essential, value is paramount. So, what is worth paying extra for, and how do you know when it exists in abundance at any particular school? Is a small college better than a big one? Who actually does the teaching? Given that every college claims to have reinvented its career counseling center, who should we actually believe? And how has – and should — the global pandemic changed the definition of what it means to get your money’s worth out of an undergraduate education? He asks the tough questions of college presidents and financial aid gatekeepers that parents don’t know (or are afraid) to ask and summarizes the research about what matters and what doesn’t.

Finally, Lieber calmly walks families through the process of setting financial goals, explaining the system to their children, and figuring out the right ways to save, borrow, and bargain for a better deal.

THE PRICE YOU PAY FOR COLLEGE gives parents the clarity they need to make informed choices and helps restore the excitement and wonder the college experience is supposed to represent for families.


Ron Lieber is the author of THE PRICE YOU PAY FOR COLLEGE, and The Opposite of Spoiled.  He is the “Your Money” columnist for the New York Times. Two of his books have been New York Times bestsellers, and he is a three-time winner of the Gerald Loeb award, business journalism’s highest honor. He lives in Brooklyn with his wife, New York Times reporter Jodi Kantor, and their two daughters.


Devorah Heitner is the author of Screenwise: Helping Kids Thrive and Survive in Their Digital World and the forthcoming Growing Up in Public: Navigating Privacy, Permanent Records and the Digital Coming of Age. (Penguin, 2022)  Her work has appeared in the New York Times, the Washington Post, The Wall Street Journal, and CNN Opinion.  She has a Ph.D. in Media/Technology & Society from Northwestern University and has taught at DePaul and Northwestern. She is delighted to be raising her own digital native.


April 27, 2021
6:00 pm - 7:00 pm
Event Tags:
, , ,