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Voices: Speak Up for Your Health with Deborah Gordon
September 22 @ 6:00 pm - 7:00 pm
- THE HEALTHCARE CONSUMER’S MANIFESTO | Deborah Gordon | BUY HERE
- All registrants receive 10% off book purchase with code ‘EVENT’
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Join us for a chat with Deborah Gordon, author of The Health Care Consumer’s Manifesto: How to Get the Most for Your Money. Deb navigates and demystifies the confusing and frustrating world of health care shopping. She’ll take us on a guided tour inside American health care, revealing why health care is so messy, and who is invested in keeping it that way. Deborah offers a new vision of how health care could work if it were truly designed to meet consumer needs, and calls us to action on how to demand – and thereby help create – such a system.
ABOUT THE BOOK
Americans love to shop: for gadgets, airline tickets, new outfits, the latest smart phone. We love the act of shopping almost as much as the goods themselves, especially in the digital age. The Internet lets us shop from home, on the road, at the coffee shop. When we need to, we are also willing to shop for less fun things, like mortgages and car insurance. Why, then, don’t we shop for health care?
Each year, Americans spend nearly a trillion dollars – and rising – out of our own pockets on health care and insurance. Yet even as money flows out, we scarcely recognize our roles as health care consumers. People spend more time shopping for furniture, home repairs, and even groceries.
But we all eventually need health care, and increasingly, we pay a significant portion of the cost burden ourselves. Shouldn’t we get what we pay for? Why do Americans pay so much for health care and get so little? Why don’t Americans demand to know the price of health care services before we get them? Why don’t we find the energy to fight erroneous bills, or open mail from our health insurer with confidence and resolve rather than dread? Why don’t Americans expect good customer service in health care settings, or negotiate a refund if what we buy doesn’t work? And what might happen if we did?
Health care is complicated. It’s stressful. It’s expensive. And consumers face massive disadvantages: we can almost never know more than our doctors about what we need, and we often face decisions at our most vulnerable moments. Sick, scared, or confused, we feel like we don’t have any choices at all. In health care, many of us lack competence, confidence, or even the imagination to consider ourselves agents in health care purchasing decisions.
A wake-up call to an industry tenuously holding on to the status quo and ripe for true disruption, this book outlines what consumers can do themselves and demand from doctors, hospitals, health plans, and policy makers to get more for their health care spending and in so doing, reshape the health care system into one we all deserve.
ABOUT THE AUTHOR
Deborah Gordon is the author of The Health Care Consumer’s Manifesto: How to Get the Most for Your Money (Praeger 2020), based on consumer research she conducted as a Senior Fellow at the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. She spent the previous two decades in health care leadership roles, including many years as the Chief Marketing Officer at a Massachusetts health plan that served low- and moderate-income members. Her research and commentaries have appeared in JAMA Network Open , the Harvard Business Review blog , USA Today , RealClear Politics , TheHill, and Managed CareMagazine. Deb is an Aspen Institute Health Innovators Fellow, an Eisenhower Fellow, and a previous Boston Business Journal 40-under-40 honoree. She holds a BA in bioethics from Brown University, and an MBA with distinction from Harvard Business School.
Deb wants to help Americans become savvy shoppers who get the health care they deserve. Americans love to shop: for gadgets, airline tickets, new outfits, the latest smartphone. We love the act of shopping almost as much as the goods themselves, especially in the digital age. The Internet lets us shop from home, on the road, at the coffee shop. When we need to, we are also willing to shop for less fun things, like mortgages and car insurance. Why, then, don’t we shop for health care?
Author, The Health Care Consumer’s Manifesto Aspen Institute Health Innovators Fellow Senior Fellow, Harvard Kennedy School (2017-2019) Eisenhower Fellow, Australia, New Zealand, Singapore Health care CEO Award-winning Chief Marketing Officer Harvard Business School MBA with distinction Brown University BA in biomedical ethics Deb’s work explores how to make health care better for consumers. The key? Using consumer purchasing power to force positive change. Now, she’s turning her research into influence, action, and change.
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